Constellation Brands App
Object: redesign the Constellation Brands app with new features and a new target audience.
Old App's Problems:
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Focusing on Constellation Brands' employees instead of potential consumers.
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Potential functionalities are not included.
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Design is not polished.
Solutions:
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Targeting potential consumers.
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New features include loyalty program, cocktail recipes, store finder, featured products, etc.
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Design is not polished.
Solutions:
-
Targeting potential consumers.
-
New features include loyalty program, cocktail recipes, store finder, featured products, etc.
-
Design is not polished.
Technology Used: Adobe XD, Illustrator
Old Design

New Design


Featured Products
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Consumers can review the product's details.
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Browsing Constellation Brands' products and promotions.

Customizable UI
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It allows users to switch between light and dark mode.
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Menu button placement according to the user's preference (left-handed or right-handed) for one-hand operation.



Store Finder
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Switching between map or list
Loyalty Program
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Rewarding exist customers.
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Attracting potential customers.


Cocktail Recipes
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Making your favorite cocktails never been easier.