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Constellation Brands App

Object: redesign the Constellation Brands app with new features and a new target audience.

Old App's Problems:

  • Focusing on Constellation Brands' employees instead of potential consumers.

  • Potential functionalities are not included.

  • Design is not polished. 

Solutions:

  • Targeting potential consumers.

  • New features include loyalty program, cocktail recipes, store finder, featured products, etc.

  • Design is not polished. 

Solutions:

  • Targeting potential consumers.

  • New features include loyalty program, cocktail recipes, store finder, featured products, etc.

  • Design is not polished. 

Technology Used: Adobe XD, Illustrator

Old Design
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New Design
Mockup-home.png
Mockup-homeB_R.png

Featured Products

  • Consumers can review the product's details.

  • Browsing Constellation Brands' products and promotions.

Mockup-loyalty.png

Customizable UI

  • It allows users to switch between light and dark mode.

  • Menu button placement according to the user's preference (left-handed or right-handed) for one-hand operation.

Mockup-prodetail.png
Mockup-product.png
Mockup-recipe.png

Store Finder

  • Switching between map or list

Loyalty Program

  • Rewarding exist customers.

  • Attracting potential customers.

Mockup-locatorL.png
Mockup-locator.png

Cocktail Recipes

  • Making your favorite cocktails never been easier.

Prototype Demo
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